Srenity
Brand strategy
Brand identity
Design
UX/UI smart housing app
UX/UI white label app Housing app
Communication concept
Background
Srenity is a startup that has developed a digital integration platform to bring together all technology in buildings together in one place. This makes real estate efficient, smart and opens up new services connected to the building.
Challenge
Srenity was a funded tech startup with a relatively complicated offering. A big part of the message needed to be how to make this smart but complicated technology easy to understand. A feeling of a friendly tech brand where you don’t hesitate to ask ”stupid” questions.
Solution
We created a brand message that focused on the benefits of the technology instead of the technology itself. Looking at the results of the digital solutions rather than the cleverness of the platform. An identity that feels including, positive and simple. And never forget the human and the customer at the center, both in identity design, digital platform and app development.
Result
Srenity has grown and become the standard for how to make buildings smart. They are now over 20 people and have recently partnered with Swedens biggest telecom company.
”Make has a professional approach and structured working methods while demonstrating innovation and creativity. They understood our needs and challenges when it came to our brand and its content. We appreciated the balance between strategic thinking and pragmatic solutions. They continuously challenged us to simplify and find the essence of our offer.”
