Chalmers Technical University
Visual expression
Art Direction
Design applications
Sign system
Exhibition design
Web design
Background
Chalmers Entrepreneurship Village is an innovation area at Chalmers Technical University that promotes entrepreneurship and sustainable development. They offer a creative work environment and support startups through business development and networking. With a focus on technology and innovation, they create a platform for the companies and social solutions of the future.
Challenge
The area has a strong offering in being able to naturally combine science with the market. But in order to get young entrepreneurs to understand what they have to offer, we needed to clarify the area and its unique value without losing the connection to the rest of the university.
Solution
In close collaboration with Chalmers, the area was defined with a clear framework and message where both young entrepreneurs and tech startups outside the university feel inspired and welcome. The quadrant, the framing corner, became the foundation of the visual concept. The goal was to engage and lower thresholds for the new generation of innovators.
Result
There has been an 30% increase of startups from outside of the University establishing in the village. Several of the companies working in the village have got funded from investors outside of the university.
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