Brand strategy
Visual identity
Web design
Service design
Design applications


Tech startup specialized in smart automation. Bots offers customized solutions in automation of various areas, from payroll to digital employees as subscriptions. By collaborating with larger companies and organizations, they want to streamline repetitive tasks and create a more positive work environment.


As a new player in an industry with large companies, they needed something that provides security and trust while at the same time being unique and not becoming another generic tech company.


The brand voice and message was based on their innovation, reliability and user-centric solutions. A solution where you put the advantages of automation in the center instead of the technology. Through a more human approach, they strove to be a tech supplier that meets customers on their own terms.


Bots have quadrupled their yearly revenue, gone from 4 to over 20 people and are now moving on to an international market.


”Through a creative and professional collaboration, Make has developed our message and brand. Through a close and responsive collaboration, we have created something together that we are proud of and that will continue to inspire our future and current customers.”

Johannes Lejon

COO and Business Area Manager